dumblonde Talks Independent Label, Creative Direction, & New Music
Interviewer: david duane
My Fierce Wings Radio: Who’s dumblonde?
dumblonde is an independent alternative Dance/Pop duo created by singer/songwriters Aubrey O’Day and Shannon Bex formerly of the multi-platinum, international, chart topping female group Danity Kane. The girls were discovered on the hit MTV show “Making the Band”, and grew to be noted in the Guinness Book of World Records for being the only girl group to have two number one consecutive albums on Billboard. In their ten years sharing the stage these two formed an unbreakable bond while touring the world with many artists, including opening for the Black Eyed Peas, Backstreet Boys, and Christina Aguilera. Their indie pop debut has strong dance and alternative influences reminiscent of acts like The Ting Tings, and La Roux. The combination of their iconic blonde appeal, transcendent harmonies and powerful stage presence is a style unique only to Dumblonde.
Interview time ….
My Fierce Wings Radio: First off, Congratulations to you both for the amazing success and now to this incredible brand – dumblonde, what has been the best part with this experience so far?
Dumblonde: Thank you! The entire creative process has been refreshing and a creative challenge. We continue to push ourselves in new directions without settling for the first idea or thought.
My Fierce Wings Radio: Great branding and marketing with dumblonde, how was the process for this new venture?
Dumblonde: Thank you! When we decided to move forward together we knew we wanted to create an authentic brand that embodied us not only as a collective but individuals. Though we seem very different we share a lot of the same ideas and views we just have unique journeys. Something we were able to explore in the studio when writing the songs with Radio & Candice Pillay.
My Fierce Wings Radio: What are y’all personal favorites from the album?
Aubrey: Tender Green Life
Shannon: Love Blind
My Fierce Wings Radio: Let’s talk about live performances and the preparation for a dumblonde concert? What gets y’all ready?
Dumblonde: When we started the stage show we scrapped 3 versions. It had to be right! We were determined for it to fit the dumblonde branding. Which is challenging to do when adding in dance and visuals. It could look wrong quick. However our Choreographer Miguel Zarate has such a creative approach and thought process when he works. Once the 3 of us knew a moment/movement was right we embraced it. Step by step creating an amazing show! The stage is where we thrive!
My Fierce Wings Radio: A lot of people are always confuse as to why once major artist go independent – can y’all explain why it’s been the best decision for y’all?
Dumblonde: We like to have our hand in everything! Our business to creatives from directing, editing, styling….EVERYTHING! Many times when a label steps in they take over aspects that leave the artist feeling unauthentic to their art. We didn’t want any boundaries! Being independent (though we have a distro through Caroline/Universal) we remain free to move our business and brand the way we see fit, we are the label. It brings us that much closer to the process and to our fans. Which is what we care about the most!
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